My Research.

Cinemas are used by all nearly everyone in the community, from old to young depending on what films are being shown and what interest’s larger audiences. Many people have begun to go to the cinema due to the recession. It has become harder to find entertainment at a reasonable price, many people who used to go out to the theatre now prefer to go to the cinema. Along with the offers that the cinema brings such as Orange Wednesdays and unlimited cards it is cheaper for people to go to the cinema. The film industry targets all audiences from animated films for young children to gritty realistic films for older generations.

In Milton Keynes there are two cinemas both in the centre of the city which means they are easy accessible and give the public choice to where they go and what they see and when. Many adults would chose to use the cineworld cinema because it is situated in the Xscape which has bars and restaurants all around it, it is also a larger cinema and slightly more expensive. The Odeon cinema is right next to an arcade and the shopping centre which ideal for younger people to use because it enables parents to leave their children at the cinema and they cater to the young audience with game machines and children meals.

Cineworld is a large UK and Ireland corporation that is owned and privately funded by the Blackstone group with 76 cinemas operating in the UK they are the second largest cinema in the UK. The first Cineworld opened in Stevenage in 1996. It has now as a company merged with the French cinema UGC and it began to create new branches of the company for example its Unlimited card or Unlimited magazine and in 2006 the two companies even merged their websites. However some of the sites Cineworld own are now being taken over by Empire cinemas, whilst others are being refurbished.

Odeon was created in 1928 by Oscar Deutsch (hence the name – Oscar Deutsch Entertains Our Nation). Odeon was then opened in France and Italy however the first ‘Odeon’ branded cinema was opened in Birmingham 1930. In 2004 it was purchased by Terra Firma who merged with UCI to create the largest known cinema company in the world. The cinemas now are being refurbished and changed from UCI to Odeon. One of the things that the Odeon was known for was its interior design uniqueness within the cinemas.

The film distributors are usually independent companies who make sure that the movie is passed from the production company to the cinemas (exhibitors) smoothly and quickly for example Paramount Pictures. Many are well known and are advertised before every film that they distribute.
The more famous distributers such as Disney are known for their child movies and animated movies that are now turning into 3D films. Disney is able to fund its films and promote them due to their other branches of the company (the theme parks).

Their latest film being Toy Story 3 in 3D which is a add on to the Toy Story series. It was one of the most successful of course with the younger generation and won the Teen Choice Award for Best Animated Film!!

Although there are films being made that are produced and distributed by smaller independant companies however they are usually less well known and in one country.

Film Four was created by Channel 4 and provides movies free on digital television. It is well known for also distributing independant films such as This is England, which have become big successes without having the large funding behind it. However the companie has linked up with many tv providers and every time they have relaunded the companie - http://www.youtube.com/watch?v=HaQ1s7hlXjQ using these catching adverts to do so. Even though film four is a British companie they are now well known. They do focus on the best of british film and cinema and therefore produce films that are produced in Britian.

Because Milton Keynes is one of the fastest growing cities in the UK there is a lot for people to do, such as bowling, ice-skating, quasar, theatre and snowboarding. However the first three of the list aren’t as close to the city centre and the last two are more expensive for people to do generally. This shows that people are more likely to go to the cinema due to its location and price. People have also said that one of the main reasons for going to the cinema is it is somewhere that they can get peace and quite, they decide to watch many movies such as Romantic Comedy’s and Family films for an escape from their own lives or to entertain themselves. The cinema enables them to lose themselves within a good story or emotion and forget any worries they previously had. Others go to the cinema to watch movies for information and if they have a certain interest in the specific topic. Films can be informational as well as entertaining which increases the audience of the cinema.

British directors and writers have become more popular over the past years and there have been some ground breaking changes to the way we interpret film. One of the most well known is Slumdog Millionaire. The 2008 movie that won 8 academy awards moved the way in which people felt about our culture. The writers have shown the truth about the world that we live in and therefore it began to get people thinking. The movie was a big culture shock showing the differences between rich and poor. However a movie such as Harry Potter and the half blood prince has been a success for all its running years and although it doesn’t influence our culture in any way it’s a very commercial movie because it is a combination of fantasy and fiction that doesn’t effect the way people live or feel towards a subject. The movie was so successful because of its popularity within the biggest audience sector – the younger generation. Britain has been portrayed a lot throughout movies to be a stereotypical rich country that has a mixed culture and a rough historic background.

To conclude Cinemas provide a large entertainment factor for families and individuals, they are places that are priced reasonable and are located well. They are growing in popularity due to the fact that film is becoming an influential part of our lives and the industry is getting larger. The public are attracted to the cinema because it provides entertainment as well as escapism and can also be used as a family event. It is a great way to enjoy film and with the new technology such as 3D is enhancing the way that we look at film as well as technology as a whole.

East is East and This is England both represent Britishness a lot through their locations and characters. East is East is about the cross between two cultures that are combined within one family, it focuses on the struggle of life within the 1970’s. It also focuses on the way in which Britain had harsh views on culture and sexuality. It shows that there was a big problem within the community of British people and the way that they viewed many things for example the old British man is racist towards the Pakistani family. There is not much change in This is England as it shows the racist side to the history of England. It also shows the way that England grew a stereotype of being arrogant and violent towards others and different cultures. A large part of the problem was people

felt very patriotic towards Britain and therefore felt strongly towards immigration which a huge problem is shown in both the movies.
The movies show a diverse and sometimes extreme way of showing Britishness and the way it is portrayed within relatable characters and settings. Movies are becoming increasingly more about culture and focusing on sending a message to the audience and creating a reaction.