The Devil Wears Prada

Young Girl - messy and confused, unfashionable and scatty, happy and loved up.

Gay Man - rude and opinionated.

Other Female Assistant - nasty towards the weaker one, showing off at her betterness.

Older Woman - controlling and determined. she is harsh and opinionated. mean and to the point.

Articles in the Gender Specific Magazines

Marie Claire

Women can be informed in the life style sections with recipes in for puddings as well as salads which is used to make the audience feel better about themselves by making them think 'i'll make that one day.' Educated on health and beauty products to prevent aging, it also has world news and latest studies to educate the women further. Gives advice on things for example

sexual health which creates awareness. They also have travel information which educates people in a different way. Real life stories are the way that Marie Claire can have readers relating to the people in the articles for example 'I had a baby with my gay best friend.' it enables people to relate to someone else who may or may not be famous as well. The magazine is used for entertainment overall and like to read the magazine because they like to see how others feel, live and think and then compare their own lives about it. The social interaction in the magazine comes from the beauty, hair and fashion tips and the questionnaire results. They also have articles that can be very opinionated.

Mens Health

Men are informed through the latest updates of all the key things that they want to know,

their articles can help them to become better which shows the competitiveness in males. They can be educated through the health and fitness articles about helping them to understand the new way that they need to change. Subverts to many of the stereotype because it isn't usual. Not many real life stories or celebrity stories throughout the magazine but all the articles they have on others talking can be related to, for example Jason Statham talking about his workout. Men can become extremely competitive.The magazine has a massive entertainment section with new gadgets and reviews of music, film and books. Men need to be up to date on the newest models and need the latest. The glossy magazine can take them away and can be an escapism from the office and can drum ideas in to their heads especially about image.

Gender Collective Identity.

Lesson 1.

Business Men -

suits,

arrogant,

briefcases,

sophisticated,

rich,

corrupt,

higher up,

powerful,

well dressed and presented,

over controlling.

The business man stereotypical view is very controversial because they are seen like this in society anyway, being higher than women and usually having more control. Men are usually higher up in the business but they can become very cocky towards women in the workplace taking their authority to an extreme.

Business Woman -

bitches,

flirtation,

bossy and strict,

heartless,

tough,

dominant,

workaholics,

The stereotype of business women is the opposite of the usual woman they are known for not being motherly or having any emotions but that can be quite different many women decide to be hard working so that men don't control over.

The Apprentice Case Study -

Splitting the girls and boys out show the stereotypical clashes in the personalities.

The girls are followed by the men and the men are followed by his women 'helper'.

No education and are no the show shows that struggle in the business place - woman.

Due to men always being controlling in the business place and having the added place of competitions the control and power flip is constant between the teams.

Arrogant men and harsh towards each other. - Macho aggression which is now in the whole team.

When they are being aggressive they lose their educated place and their proper opinions,

Rude and shouting

Lesson 2

Men Stereotype -

• Big egos
• Dominant
• Protector/provider
• Scary/Build
• Hero
• Bachelor.

Women Stereotype -

• Bitchy
• Argumentative
• Two faced
• Innocent
• Vulnerable
• Expressive
• Maternal
• Spinster.

Is gender a natural thing?

To some extent your gender leads to this stereotype, because women's natural build is generally weaker and smaller and therefore are not usefully in the working / building as men do. However because men aren't able to have children and therefore have they don't have a connection to the baby and be maternal then women are usually showing that feeling. But other stereotypes of gender have been formed through typical behavior of each gender.

Metro Sexual is the gap in the market when the opposite gender is acting like the other for example men hugging and acting emotional towards each other. However the magazine industry doesn't have an ability to focus on this niche market.

Female magazines - usually have stereotypical features such as celebrity interviews, hair and beauty, horoscopes and problem pages and fashion features. This had a wide range of things that usually interest a lot of women. Wanting to know new information for the fashion industry.

Female Audience Profile.

Age - 18 - 30 years old.

Gender - Females.

Ethnicity - Tend to be of every ethnicity.

Uses and Gratifications - Women would read the magazine to gain new knowledge of the ever changing industry, Interest in the fashion and 'women' world. The women would usually read the magazine for entertainment and to gain information on their interest.

Demographics - All of the demographics would be inclined to by the magazine as there is not different in their interests.

Psychographics - The female magazine would tend to aim at the mainstream audience but also aiming at explorers, strugglers and succeeders.

Hobbies and Interests - Their would be a wide variety of hobbies throughout the people that would buy the magazine but the interests would probable be similar such as fashion, real life stories and celebrities.

Male Magazines - Although they aren't as popular they can be well known within the gender for giving advice and information on the typical things that men want to read about such as cars, technology and women.

Male Audience Profile.

Age - 21 - 35 older than women because the younger generation of men don't find them as interesting as maybe the older do.

Gender - Male

Ethnicity - Once again any one from different backgrounds would buy the magazine.

Uses and Gratifications - Men would tend to buy the magazine to gain information on new things such as technology and cars, they would also use the magazine for entertainment instead of specific wants. They wouldn't expect to get a lot out of the magazine which is different from women who want something out of it.

Demographics - The demographic would probably be from A - C1 because working/business men would be able to pay for the magazine monthly as well as have a interest in their health, cars and technology because they would be able to buy things that are recommended.

Psychographics - Strugglers, succeeders and explorers would all be interested in reading the male magazines because they would want to gain knowledge of new technology and find out things from a other prospective.

Hobbies / Interests - Men who buy the male magazines would generally be interested in fitness and women so they would be sporty and masculine. They would probably have hobbies such as sport and the gym as well as going out and having fun.

	Men’s Health	Marie Claire
Target Audience	Male magazine are focusing on targeting the older generation and wealthier men in society, as they are more interested in women, fitness and sport. Although the younger generation is interested as well, the things advertised would probably have a target audience of the wealthier men.	All women of every generation are interested in fashion, makeup, and celebrity and gossip the target audience for female magazines is much wider and varied. The most well known tend to advertise the most expensive products and the younger ones have cheaper products.
Name	The name is very simple and gives a clear indication to what the magazine is about.	The name is obviously a name and is very catchy. It also looks nice to the eye because of the repetition of ‘arie’.
Front Cover	The front cover of this month’s magazine has a man with a woman, she is standing in front of him dominating the shot, she is wearing revealing clothing and the man is bulked up. It gives the idealistic life for men on the front cover.	The celebrity on the cover is used to attract women because they know who it is, the big article headlines also attract women and let them know what is going to be in the months magazine. Words such as exclusive and latest also attract women into buying the magazine.
News	The male magazine doesn’t actually show a lot of the world wide news but instead focuses on the things that men would want to read about for example on their newsletter about sex, health and muscles.	The news on the website is global news as the number one but then the next articles are all about celebrities and fashion. It has a lot of updated information and helps women to gain new knowledge quickly.

Liverpudlians.

LIVERPOOL.

Usually known for its notorious football club and stereotpyically 'stupid' accent and people. It is one of the biggest growing cities in the UK and has a massive population of 435,500. Although its history involves being a major port in the second world war and its high numbers in unemployment, it is also known for more popular things such as The Beatles being born there or even Wayne Rooneys birth place.

However there are many ways in which Liverpudlians have been marginalised within the media and culture of todays society. For instance ....

Their football team fans are known for being thugs and 'loud', its been stereotyped that they are all aggressive. However they are very dedicated which was shown in this article in The Independant which talks about them protesting against the owners of the club.
http://www.independent.co.uk/sport/football/premier-league/liverpool-fans-plan-sitin-protest-2088651.html

This video clip also shows that the football fans haven't got a problem with them being marginalised by others because they are a very proud city aswell. http://www.youtube.com/watch?v=-r_i1_kAyVQ&feature=fvw

Another way in which Liverpudlians can be stereotyped is the way in which they talk, their accent is very slang-orientated and can be said to be 'dumb' and it doesn't consist of 'proper' english.

http://www.youtube.com/watch?v=iQrHrDhXcT4

http://www.bbc.co.uk/liverpool/content/articles/2005/01/14/voices_linguist_feature.shtml

(sorry the only one I could find that showed it properly was a footballer.)



They are so set in their own group that there is even a International Scouse Days,

http://news.bbc.co.uk/1/hi/uk/1886355.stm.

The urban dictionary definition of the scouser -

Inhabitiant of liverpool, often downplayed by rival cities due to false stereotypes from godawefull 80's TV shows such as "Bread", "Boys from the black stuff" and "Brookside" depicting them to be thieves and killers, and enforced by the peasant underclass of youths known as "scallys" or "chavs" who are generally annoying cunts. while these can be found anywhere in the United Kingdom, some people live under the delsuion that they dont exist around them, and they are only found in liverpool.

This shows that they have been stereotyped through the media as well as their accent and behaviour.

http://www.youtube.com/watch?v=ZSa7BhiXGkQ

The media clip has many stereotypical points with the accent, the behaviour as well as the appearance of the characters. It doesn't give a good impression to the people who are watching it.

http://www.metro.co.uk/news/52747-scousers-unhappiest-in-britain

This article is telling us that liverpudlians are the unhappiest of cities in the UK and it gives us an insight in to how their stereotype has effected them.

The Problems With Collective Identity.

Learning Objective - to consider groups who have been marginalized in society.


Treated unfairly and stereotyped throughout society. These groups have been stuck out in different ways due to the way that people view them as a collective identity.

• Old People
• Teenagers
• Minority ethnic groups
• Disabled People
• Sexuality (Gay, Lesbian)
• Regional groups.

For Example -

Old People -
How - Many people don't take in to account the views and opinions of older people. They are given discount on different things in society such as bus passes and cheaper prices in cinema. There are also large homes that have been built for old people to live in as a small village which is pushing them away from society.
When- At a certain age people can be classes as OAP's which is when they are usually then classified as a old person which also shows that it is nothing to do with appearance or lifestyle but its about their age.
By who - Anyone that is younger than the OAP age is generally known for stereotyping older people. This is because they aren't linked with the group.
Visible in society - There are many stereotypes to do with older people usually to do with their appearance for example grey hair and posher looking clothes.


Disabled People -
How - They are marginalized through society to access to transport and help, many people may feel sympathy for them and some might even laugh and mock which is very unfair. Stereotypically people would think that the disabled people is actually 'thick' and 'stupid'.
When -Throughout their life's they can be marginalized within society, for example at a young age children can be sent to different schools due to their disability. Many people in society can not take any notice of others who are in wheelchairs or in need of help and they aren't able to then do the things that others can.
By Who - Parents and carers may chose the path that a disabled person might take however a lot of society would marginalize them as well.
Visible in society - In society disabled people can be classed in different ways depending on what their disability was. They are usually stereotyped as using wheelchairs and crutches.


Sexuality -
How - In society there are only a minority of people who are gay or lesbian that are open about it, this is because many feel they wont be accepted if people know. Depending on the way they behave and appearance depends on the way in which they are grouped within society.
When - throughout their lives, from school to work.
By Who - Straight people may have some negative feelings towards gay people because they have been taught throughout their lives not to accept people but in the 21st century people don't purposely mean to group them as they are all equal.
Visible in society - Many straight people might say that 'they just know' when someone is gay, however that isn't the case, unless the person is to the extreme about their sexuality (clothing, behaviour etc) there isn't any ways in which we can establish who is gay and who isn't in society.

Individual and Collective Identity.

Individual identity is information that involves only you but there are ways to use this information as collective identity. There isn't any way in which you can collectively group peoples names however surnames can be classed as collective data - family. Even though your date of birth can't be used as collective identity because there isn't any way to link it up however the year in which you are born can be used as collective identity as it is grouping a large amount of people in a simpler way. Photos can't be used as collective identity due to the fact that apart from identical twins no one looks the same as you and therefore you can't be grouped by looks.

Another thing that the questionnaires are asking for are your nationality and religion which can be used as collective identity. This is because people from the same place as you are able to converse with you and your able to find different things in common with them. As well as language and political views because this is what you've been taught throughout your life. Your occupation can be very individual however you can place people in to groups depending on their qualifications and interests, this is collective identity. Another thing that collective identity can look at is social class, this is because people have been brought up to believe in classes in society and interests can depend on your social class.

Medical Issues are very personal and therefore although people might say that you can collectively place people in groups depending on our medical history or conditions, it is more seen as a individual identity because it is a very personal view. Stereotypes play a big part in collective identity such as age, different age groups and therefore collective identity have different views points for example the teenage identity are thugs and old people are innocent and vulnerable. However the middle age sector don't get as much attention.

It also depends on the stereotypes and views of the country that the ID cards are being made. Because there are so many different views that some might thing that other topics can't be classed as collective identity. Another problem with the ID cards is that information can be changeable, such as occupation.

Collective Identity.

Task - given a list of collective identities and are told to rank them in any way we want and then state a stereotype of the identity.

List -

newcastle, birmingham, manchester, london, liverpool, scotland and wales.

Rank - North to South of UK.

Scotland - alcoholics and close families, bagpipes and kilts, beards and long hair.

Newcastle - loud and mouthy,

Manchester - loud and aggressive.

Liverpool - not as wealthy and not well educated, slur their words, curly hair, thieves, aggressive and argumentative.

Birmingham - also not educated.

Wales - farmers, judgmental, thick, uneducated,

London - well educated and wealthier. snobbish and rude,

ID Cards.

My Opinions.

I think that ID cards are extremely important in society because they are a alternative to passports or driving licenses. It is also important with the control of alcohol and cigarette buying because many that try and buy them are usually underage and therefore don't have a form of ID. Even though many might assume that ID cards are taking away peoples independence they can be essential for example - they are in a accident people are able to identify the person.

The Negatives.

One problem is that people will have to buy this form of ID at £30 even though they can be the cheapest of any other identity. It would also have a effect on people due to the amount of information used that can be seen as private. The money that would go into making the cards if the government would propose to make them free would be increasing tax's and therefore causing a bigger problem for citizens. The need for ID cards is also slightly small because there are a lot of other ways in which people can prove their identity and the most popular form of use for them would be to prove age which can be found on passports, student cards and driving licenses.

Identity fraud is also a large problem because there are a lot of different ways in which people can use them and if lost there isn't a way in which we can track them however if trackers where put in then people would be able to know where someone is all the time which is another form of breaking privacy.

The Positives.

They are quick and convenient ways of identity for people who have no other form of identity. As well as being a form of emergency help and it will help towards immigration because it will state the persons nationality and their place of birth. They are cheaper than any other type of identity cards as well!

Conclusion.

In conclusion the ID cards can be another way in which we prove our identity in society however there are some negatives to them due to the amount it would cost for everyone to have one which also means tax's would go up and the money could be spent somewhere else.